Many small businesses fail to maintain steady growth after few years of setting up their own business. The reason could be due to lack of resources, financial issues, not knowing your target audience’s interests and behavior.  Improper planning, poor strategy are one of the main reasons why small businesses fail.

How to Grow a Small Business?

Let us discuss how to grow a small business in order to reach new heights through these 10 simple steps on how to grow a small busness:

1.Conduct Market Research: Conduct Market Research whenever you introduce a new service or product to the market directly with potential customers. Market research allows you to determine what customers want and their pain points. It can be done through surveys and by interacting with a group of people.

2.Identify your target audience: Identifying who your target audience is one of the most important factors that will determine how your business will grow. Prepare a buyer persona to find out how your ideal customer should be and come with new products services by keeping in mind your ideal customer.

3.Maintain good customer service: You have launched your business, your customers are complaining daily about your poor service. Maintaining a good relationship with your customers is an important factor in growing your business. Have a good support center to take your business in the right direction.

4.Focus on your existing customers: It is costlier to find a new customer than to retain an existing customer. By focusing on your existing customer you can get increase your brand image in the market. New customers will automatically flow in if you focus more on your existing customer base.

How to grow your business online?

Now it’s the digital era, without having an online presence it is difficult to compete with other competitors in the same field. In order to grow your small business effectively online, you must follow the following steps:

5.Have a website: Having a good website is the first priority that must be taken to grow your business online. Good content in your website brings more traffic to your website and increases the number of visitors. Use right keywords at the right place to rank higher in search engine result pages like google, bing. If you are interested in buying domain and hosting then you can checkout the below links:

a.Namecheap–Namecheap provides affordable prices to register domain for your website
b.Hostgator–Hostgator India is a leading provider of secure and affordable web hosting

6.Choose a domain that reflects your business: Having the right domain name that matches your business is very much required. Buy a domain from trusted sources such as Godaddy, Namecheap. Try to buy a domain of .com since it’s most popular worldwide.

7.Maintain a strong social media presence: Having a strong social media presence is required to grow your small business to the next level. Create pages on Facebook, Instagram, Linkedin, Twitter. Trigger Advertisements through these platforms to generate more leads at a quick pace.

8.Have a chatbot on your website: Customers can visit your website anytime. If you are not able to reply to customer messages frequently, you can include a chatbot on your website. It will help you take your time off in contacting customers more frequently.

9.Remarket your customers: Some customers may visit the website, adds the product to the cart, and may not complete the purchase. Track those customers through google analytics. This will help be you in retargeting your existing customer base and may generate more leads in the future.

10.Participate in forums: Participating in forums allows you to gather attention and helps you stand out against other competitors. Platforms such as Quora, Reddit will help you gain more visitors to your website. Respond to a question in quora that is of your niche and you can include a backlink in these platforms to drive traffic to your website. Check out our remaining blog articles by clicking on this Link.
By
Master Coach Sathya