Murali is an inspiration to all as he explains in detail the secret of achieving one crore in his chicken business


Welcome to the Impact Webinar, where entrepreneurs like Murali find inspiration and guidance to embark on their entrepreneurial journey. In this blog post, we delve into Murali’s remarkable story of starting his business, Sri Suguna Chicken, and how he turned it into a thriving venture.

The Beginning:

Murali’s entrepreneurial journey began with a desire to break free from the confines of employment and start his own business. It all started with a 90-minute webinar that left a lasting impact on him, igniting his passion for entrepreneurship.

Overcoming Challenges:

The onset of the pandemic brought unforeseen challenges, including health issues affecting Murali’s family. However, he found solace and motivation in the words of his mentor, Satyaja, who emphasized the importance of problem-solving in achieving success.

Key Learnings:

Murali highlights three crucial points that paved the way for his business success:

  1. Documentation: Murali emphasizes the significance of proper documentation in running a business smoothly. From legal documents to product specifications, documentation plays a vital role in ensuring clarity and efficiency.
  2. Market Observation: By keenly observing the market trends and customer preferences, Murali was able to adapt and innovate in his business. He stresses the importance of staying updated with technological advancements and understanding customer needs.
  3. Numbers: Keeping track of key metrics and numbers is essential for measuring business performance and making informed decisions. Murali shares how closely monitoring sales figures and targets helped him steer his business towards growth.

Achieving Success:

Through diligent implementation of these principles, Murali transformed his business into a remarkable success story, reaching a turnover of 1 crore in just 2.5 years. His journey underscores the importance of perseverance, continuous learning, and strategic planning in entrepreneurial endeavors.

Expanding Horizons:

In addition to his thriving chicken business, Murali ventured into content creation by starting a YouTube channel, which he monetized within 15 days. His entrepreneurial spirit knows no bounds as he sets his sights on further growth and diversification.

Future Vision:

Looking ahead, Murali envisions achieving even greater heights of success. With plans to expand his business globally and diversify into new ventures such as becoming an LIC agent, he exemplifies the essence of ambition and determination in entrepreneurship.


Murali’s journey is a testament to the transformative power of entrepreneurship fueled by passion, resilience, and a thirst for knowledge. His story serves as an inspiration to aspiring entrepreneurs, reminding them that with the right mindset and strategy, anything is possible.

Join us in celebrating Murali’s achievements and embracing the spirit of entrepreneurship that drives innovation and progress in our society.

This blog post encapsulates Murali’s inspiring journey, showcasing how determination and strategic planning can turn dreams into reality.

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