Planning to move your business from offline to the digital space?. It’s a COVID situation all across the world and people are spending more time online and it’s the best time to bring your business from offline to online. Offline businesses are not able to see good growth due to the existing pandemic and lockdown situation in the country, hence it is not a bad idea to bring your business from offline to online.

How to transform your business from offline to online?

1.Conduct Competitor research: Conducting competitor research is very much essential to growing your business online. Keep updated with what your competitors are doing on your website and try to implement those.

2.Purchase Domain and Hosting from good vendors: There are many  popular platforms for registering your domain. If offers various discounts regularly and is a trustworthy platform, .com domains are most popular across the world and it helps in providing a good ranking for your website. If you are interested in buying in domain and hosting then you can checkout the below links:

a.Namecheap-Namecheap provides affordable prices to register domain for your website
b.Hostgator–Hostgator India is a leading provider of secure and affordable web hosting

3.Make your own website: Having your own website is essential to growing online. Include all the necessary services your company provides on your website. Include popular keywords and use proper tags wherever necessary.  Update content regularly on your website to stay ahead of your competitors.

4.Create a Google my Business account: Having a google my business account helps improve your local seo. Google my business helps you get more visibility in local search results. You can add your telephone number and opening hours and ensure that correct NAP is mentioned in your google my business account.

5.Local Citations: A citation is mention of your business on the web such as web address, telephone number, zip code and email address. Location citation helps you transition your business from offline to online. Mention your Nap details in platforms such as just dial, India mart. Local citations are very much helpful for search engine optimization and your business can appear higher in the search engine result page. Submit your NAP details in platforms such as Moz Local, Bright Local to rank higher in search engines

6.Focus more on content: Content marketing is a strategic marketing approach that is focused on creating and distributing valuable content in order to attract more audiences and ultimately drive profitable customer action. Content is considered the king in the digital world. Create contests, surveys, giveaways to attract more leads and gain more subscribers to your email list.

7.Maintain Social media presence: Having a social media presence across all the platforms is very much required to increase your brand presence online. Have a strong presence in platforms such as Facebook, Instagram, Linkedin, Twitter, Pinterest, Youtube . Create pages and run advertisements in these respective platforms.

8.Reach out to Influencers: Influencers have a huge number of followers in their respective niche. Contact your influencers in your respective niche to increase your online visibility across all the platforms. Influencers will help you gather more number of leads at a quick pace and increase overall brand image.

9.Try Affiliate Marketing: Affiliate marketing is a technique where an affiliate earns a commission on promoting a company products and services. Join Affiliate programs and earn commission when ever an affiliate affiliate clicks on link and buys the vendor products and services. The commission you get varies depending upon what kind of product you are promoting and through which platform

10. Have a good customer support : It is necessary to have a good customer support once your website is live and making good sales. Good customer support solves all your customer problems and inturn increases your overall brand image. Responding to all customer issue is of top most priority of any organizations policy. You can check out our remaining articles by clicking on this Link
By
Master Coach Sathya